Swarovski Crystal World Bus Trip
Description: Swarovski Crystal World, Wattens
Location: Tyrol
Duration: half day
Swarovski crystal is a popular collectors' item and visitors come from all over the world to visit the Swarovski Crystal World in Wattens (or, to give it its proper name, the Swarovski Kristallwelten).
The Crystal World was opened in 1995 to commemorate the centenary of the company founded by Daniel Swarovski, a Bohemian immigrant.
Nowadays the company makes high quality optical equipment, industrial crystal and high fashion items - as well as the famous collectors' pieces.
Contrary to the impressions of some visitors, the Swarovski Crystal World does not give a "tour around the factory" or secrets of the manufacture. Rather the exhibition is based around various artists' visions inspired by the idea of crystal.
Bus groups will normally receive an introductory talk about the exhibition (expanded in recent years) from an official Swarovski guide. Members of the Swarovski Crystal Society receive free admission to the exhibition and a glass of bubbly in the VIP lounge.
The tour through the installation finishes in a showroom highlighting the range of products - and, of course, offering them for sale. Bus trips to the Swarvoski Crystal World are often combined with trips to Hall, Rattenberg or Alpbach. Slightly closer access to Swarovski products is available from the Seefeld plateau at the big Swarovski shop in the Innsbruck old town.
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